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The Latest Uses of Microblogging for Marketers
Microblogging is a social media tool that allows users to send brief updates to public and private networks. Peter Kim, Senior Analyst of Forrester Research tells how marketers are using the medium...
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2008 Predictions and Implications for Social Media Marketing
Chris Brogan, social media expert and co-founder of PodCamp has three major predictions that can affect marketers. Brogan believes some social networks will start folding, leaving just major platforms...
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Social Media Worldwide: Shel Israel’s Perspective
Shel Israel, well-known blogger, author and consultant, has just completed a worldwide study of social media adoption and use. His biggest revelation is all about the kids and how they are using the...
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DIGG Campaign with Federated Media Breaks New Ground for Intel
Digg is an incredible place for people to discover and share content from anywhere on the web. David Veneski, Digital Campaign Manager for Intel, talks about a campaign they did with Digg that helped...
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Alltop: Guy Kawasaki’s Newest Venture in Social Media
Guy Kawasaki uses his marketing flair to launch his newest site, ALLTOP. Leading with the egos site which contains the top tech blog feeds, Kawasaki talks how he leveraged the egos focus to drive...
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Building Communities in Consumer Markets with Ugobe and Pleo
Ugobe‘s VP of Marketing Lisa Abbott tells how her company built strong communities for the unique lifelike creature called Pleo. Pleo is a baby dinosaur that has attracted the attention of thousands....
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What To Do If You Get Negative Online Attacks
Most of the time online interaction goes well for companies. Transparency is becoming more accepted and problems are rare. But what does a company or person do if they are attacked? Marketing Voices...
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Using Design to Increase Customer’s Experience On The Web
Marketers are looking for a way to make the customer’s online experience better. Kerry Bodine, principal analyst of Forrester gets just how to do that. She explores how user-centered design processes,...
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Mobile Marketing: The Next Opportunity
Worldwide mobile content revenues are expected to surpass $44 billion by 2011, so it shouldn’t surprise anyone that mobile entertainment and campaigns are growing annually by leaps and bounds, with...
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Citizen Journalism: Evolving Relationship Between the Press and the Public
Everyone has the power to participate in communication today through blogs and community groups. Many bloggers have become powerful, given the popularity of their blogs. Some have become citizen...
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Former Organic CEO Mark Kingdon On the Power of Persona
In an increasingly complex world of demographic, psychographic and ethnographic research, it’s no longer safe to assume that companies actually know their customers. Harnessing the power of persona or...
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blip.tv: Cool Service For Hosting Video, Marketer’s Delight
If you have not heard or seen blip.tv yet, go check it out. It’s a free service for creators of user-generated content and it works well. In this podcast, Jennifer Jones speaks with Dina Kaplan,...
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TubeMogul: A Single Point For Uploading Video on the Web
Given the tons of videos that are online now, how does a marketer get video distributed? Enter Tubemogul, a free service that provides some one a place to upload video and track it. Jennifer Jones...
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FriendFeed: Customizing Content From Your Friends
What your friends are sharing is most important to most people and it is also especially relevant for marketers. FriendFeed, a service funded by Benchmark Capital imports feeds from 41 websites, photo...
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Forrester’s Jeremiah Owyang: The Best and Worst of Social Marketing
Not being social enough is a big problem for corporations trying to use social media. That’s what Jeremiah Owyang and his team at Forrester discovered in a new report. Forrester selected 16 firms...
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Virtual World Success: IMVU: A 3D Social Network
The deep seated need to connect is making headway in the virtual world. IMVU is proof. CEO Cary Rosenzweig talks to Jennifer Jones about how the user-driven IMVU is so successful that it is generating...
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Social Media Club: What’s it all About Anyway?
Everybody’s talking about social media and now there is a club that can tell you all about what it is. Chris Heuer talks to Jennifer Jones about the club he started in Fall 2005 and its growing strong....
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Social Media and Healthcare Company Practices
Social networks have created enormous opportunities for pharmaceutical and healthcare marketers to reach their patient and physician customers. Deborah Dick Rath, Senior Vice President of the...
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Community Spirit – Building Sites in the World of the Corporate Enterprise
Building community sites today are part of a corporate trend that Dean Wiltse, Chairman and CEO of Vovici says is just beginning. All enterprises large and small are recognizing the need for a...
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One-Stop Shop for Corporate Social Media: KickApps Insights
Figuring out what is a best social media strategy for a corporation is now easier with KickApps. The company provides on-demand social media, online video and widgets applications to grow online...
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Influence Strategy: Social Media And Playmaking
There’s new science in the art of strategy and communication. Social media is a tool of strategic communications – a tool that can help impact influence. Trying to put this all together is exactly what...
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Plum Helps Websites Get ‘Social’
CEO Hans Peter Brondmo, of Plum, talks to Marketing Voices about their free service that helps save, share and organize a person’s digital life. Brondmo also gives Jones insights into Plum’s newest...
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Intuit’s Quicken Builds Community Into Their Software
Intuit recently launched software with community building capability built into its functionality. Scott Wilder, group manager of their small business group, tells Marketing Voices how their users are...
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The Role of Online Journalism: Insights from the Editor of Christian Science...
John Yemma, the new editor of the Christian Science Monitor (CSM) which is celebrating its 100th year anniversary in 2008, told Marketing Voices‘s Jennifer Jones how his publication is blending the...
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Making Corporate Culture An Asset: Forrester’s Bruce Temkin’s Tips
Making a corporate culture more innovative, and open, so it can listen and share is the advice of Forrester VP and Analyst of Customer Experience, Bruce Temkin. He believes it is time for corporate...
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Recession Marketing: Virtual Events Leverage Smaller Budgets
In these tough economic times, marketer’s budgets are getting slashed and the situation requires innovative thinking to leverage small dollars. Virtual events are now part of the marketing mix and a...
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Perspectives From Guy Kawasaki: On Twitter, His Book: Reality Check And Life
Guy Kawasaki is one of the most well known marketers in the world. His new book Reality Check is making its way to the best seller list. Marketing Voices host Jennifer Jones caught him at his home and...
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